Finding the perfect shade of foundation can be a difficult task, especially for women of color. There are so many different shades and so many different variations of “deep” and “medium”, how do you know which one to go with? There are a few things to consider when you are buying foundation. If you think just the shade of foundation is important, think again!
The first thing to consider when it comes to foundation is the shade! Finding the shade that best fits your skin tone can be time consuming but it is definitely worth the time spent. You do not want to just buy the first thing you see because it looks like it may be your shade or your friend who is the same shade as you has it. First off, people come in different shades and colors. Just because someone looks like they may be the same shade as you, does not mean they are. You have to go to the store and swatch things yourself. When swatching, I recommend testing shades on the neckline.
How many times have you seen someone with makeup on and their face does not match their neck? This is because they most likely color matched their foundation on their hand or wrist. The neck is the best place it is closer to the face and it will give you a better match. Stores like Sephora, MAC and Ulta all allow you to swatch colors easily and have people there to help you if you need it. More drugstore brands are harder to swatch because all of the product is picked over and all of their stock is on the sales floor. If you want to swatch drugstore brands make sure that the product you end up buying has never been opened. That way you know you have a fresh item that has not been tested by other people.
The next important part of foundation matching is knowing your undertones. I cannot stress how important this is. Knowing your undertones can be the difference in you looking drab or fab. If you need more insight on undertones, take a look at my post about finding your undertones. Some stores like MAC make it easy when it comes to shopping by your undertones. Their foundation colors include either a “C” or “W” in the name of the shade so you know whether that specific shade is for cool undertones or warm undertones. For example, when I was color matched at MAC I turned out to be NC50, meaning I have cool undertones.
A third thing to consider when it comes to foundation is your skin type. Most companies like L’Oreal, Maybelline and CoverGirl make products for specific skin types. Whether you have normal, dry, oily or combination skin, there is a product out there for you. For oily skin a good drugstore foundation to try would be the Maybelline Fit Me Foundation. This product works really well and there are different products for the skin types that I listed above. The Maybelline Fit Me Foundation can be found in a stick (cream) and liquid form.
Coverage is important to consider when it comes to foundation as well. If you have acne or troublesome skin and want to cover more blemishes than normal, you should look for products that have medium to full coverage. The more coverage, the more of a flawless finish you will have. I tend to lean towards products that give me full coverage. Referring back to the last section, I have the stick form of the Maybelline Fit Me Foundation. Although I did like the product, it did not give me the coverage that I wanted. I use it sometimes during the week like if I’m going to class but not if I’m going out. For special events, I like to use products that give me full coverage, which is my MAC Studio Tech Foundation. It says medium coverage on the label, but this product is buildable. This means that if you put on more than one layer you should achieve full coverage.
If you have any questions about foundation matching, please ask me! Also look out for part two of this post for Thursday! Yes, there are even more things to know about foundation matching. This is the most tedious part of makeup, but it is also most important. I want to give you as many tips as possible to make sure you look fab!