The Problem with the Shea Moisture Ad 

Ok. So if you don’t know yet, Shea Moisture recently released a commercial advertising that their products are made for everyone in mind. Right? Ok. Here’s the problem. There were no black people in the commercial! 

The commercial is all about loving and embracing your natural hair. Black women are the ones who get ridiculed the most when it comes to this! So you make a commercial with people talking about how Shea Moisture taught them how to love and care for their natural hair. You would expect to see testimonials of black people with type 4 or a kinkier hair texture too right? Well you’re wrong. 

Shea Moisture started out as a brand targeting black women with natural hair. Now with their great success, they have become much more than that. But, you should never forget where you came from! 

Black people in general have been promoting and putting their money into Shea Moisture for years!! We understand and are proud of them for broadening their audience, but shouldn’t we get some love since most of your success stemmed from us? Just saying. 

If you haven’t seen the video yet, here it is: https://m.youtube.com/watch?feature=youtu.be&v=5WWFxEnJovA

Video Credit: YouTube- Rebecca Dieker 

What are your thoughts on this? Let’s chat. 

*Update: Shea Moisture has since issued an apology and has pulled the ad from media sources. 


Stay pretty! 

-Kierstin Elisabeth 

Introducing Black Owned Hair Care Company “Cute and Kinky” + Product Review

Cute and Kinky is a black owned, Dallas-based, natural hair care company. Let me also note that the company is cruelty free and all natural/organic, which is an added bonus. Founder and owner Kristen Muldrow is a naturalista herself so she knows exactly what is necessary when it comes to ingredients in natural hair products.  Continue reading “Introducing Black Owned Hair Care Company “Cute and Kinky” + Product Review”

My Natural Hair Journey

I had been getting relaxers since I was about 6 or 7 years old. When I started college in 2010 I had been having long hair all my life and wanted something different. So, my mom cut it into a bob. I loved it so much! It had movement and volume and it was everything I hoped it would be, once I got used to the idea of short hair. But then, I got bored. Continue reading “My Natural Hair Journey”