The Problem with the Shea Moisture Ad 

Ok. So if you don’t know yet, Shea Moisture recently released a commercial advertising that their products are made for everyone in mind. Right? Ok. Here’s the problem. There were no black people in the commercial! 

The commercial is all about loving and embracing your natural hair. Black women are the ones who get ridiculed the most when it comes to this! So you make a commercial with people talking about how Shea Moisture taught them how to love and care for their natural hair. You would expect to see testimonials of black people with type 4 or a kinkier hair texture too right? Well you’re wrong. 

Shea Moisture started out as a brand targeting black women with natural hair. Now with their great success, they have become much more than that. But, you should never forget where you came from! 

Black people in general have been promoting and putting their money into Shea Moisture for years!! We understand and are proud of them for broadening their audience, but shouldn’t we get some love since most of your success stemmed from us? Just saying. 

If you haven’t seen the video yet, here it is: https://m.youtube.com/watch?feature=youtu.be&v=5WWFxEnJovA

Video Credit: YouTube- Rebecca Dieker 

What are your thoughts on this? Let’s chat. 

*Update: Shea Moisture has since issued an apology and has pulled the ad from media sources. 


Stay pretty! 

-Kierstin Elisabeth 

Summertime Fine: Tips for Healthy, Glowy Skin

I know it may still be chilly in a few places, so now is the perfect time to make sure your skin is ready for the remainder of spring and upcoming summer season! Trust me, your skin needs more than just sunscreen and moisturizer to be at it’s ultimate best. Continue reading “Summertime Fine: Tips for Healthy, Glowy Skin”

African Black Soap

How many of you ever go into Bath and Body Works and wish you could use all the great smelling body washes and soaps but if you do it’ll more than likely break you out? Well, you are not alone. As I stated in my last post, I try to use products that are organic, paraben free, sulfate free, etc. This is not only a personal choice, but it is also due to the fact that I have sensitive skin and eczema and have to watch what I apply to it. If you have sensitive, oily or acne prone skin, then black soap should be on your next shopping list. Continue reading “African Black Soap”